Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to site owners. Cookies may be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain until they expire or are deleted).

We also use similar technologies such as web beacons, pixels, and local storage that function analogously to cookies. References to "cookies" in this policy cover all such technologies.

2. Why We Use Cookies

Kaizen Sales LLC uses cookies to:

Ensure the website functions correctly and securely
Remember your preferences (e.g., cookie consent choices)
Analyze how visitors use our website to improve it
Measure the effectiveness of our marketing campaigns
Provide a personalized experience

3. Types of Cookies We Use

1. Essential / Technical Cookies Always Active

These cookies are strictly necessary for the website to function. They cannot be disabled as they are required for basic functionality and security. They do not collect personal data for marketing purposes.

Session management and security tokens
Cookie consent preference storage (localStorage)
Form CSRF protection

2. Analytics Cookies Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website experience.

Google Analytics 4 — page views, sessions, traffic sources, user behavior
Hotjar or Microsoft Clarity — heatmaps and session recordings (if active)

3. Functional Cookies Optional

These cookies enable enhanced functionality and personalization, such as live chat widgets and embedded video players.

Live chat platform (if implemented)
Video player preferences
Language and region preferences

4. Marketing / Advertising Cookies Optional

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They may be set by us or by our advertising partners.

Meta Pixel (Facebook / Instagram advertising)
Google Ads conversion tracking
LinkedIn Insight Tag (B2B advertising)

4. Cookie Reference Table

Cookie Name	Provider	Purpose	Duration	Type
`kaizen_cookie_prefs`	Kaizen Sales	Stores your cookie consent preferences	1 year	Essential
`_ga`	Google Analytics	Distinguishes unique users for analytics	2 years	Analytics
`_ga_*`	Google Analytics	Maintains session state for GA4	2 years	Analytics
`_gid`	Google Analytics	Stores information on how visitors use the website	24 hours	Analytics
`_fbp`	Meta (Facebook)	Used by Meta to deliver and measure advertising	90 days	Marketing
`_gcl_au`	Google Ads	Used to store and track conversion events	90 days	Marketing
`li_fat_id`	LinkedIn	LinkedIn ad analytics and retargeting	30 days	Marketing

5. How to Manage Cookies

Via Our Cookie Banner

When you first visit our website, you will see a cookie consent banner allowing you to accept all, reject all, or customize your preferences. You can update these preferences at any time by clearing your browser's localStorage and revisiting the site.

Via Your Browser

Most browsers allow you to control cookies through their settings. Note that disabling cookies may affect website functionality.

Google Chrome

Settings → Privacy and Security → Cookies and other site data

Mozilla Firefox

Settings → Privacy & Security → Cookies and Site Data

Apple Safari

Preferences → Privacy → Manage Website Data

Microsoft Edge

Settings → Cookies and site permissions → Manage and delete cookies

Opt-Out of Analytics

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Opt-Out of Advertising Cookies

Meta: Facebook Ad Settings
Google Ads: Google Ad Settings
Network Advertising Initiative: NAI Opt-out Tool

6. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies. Please refer to the respective third-party privacy policies:

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in the cookies we use or relevant legal requirements. We will update the "Last Updated" date above. For material changes, we will display a prominent notice on our website.